Virtual Marketing Classes

ArtsKC hosts bi-weekly presentations and workshops led by industry experts in all areas of the marketing profession. Classes increase industry knowledge of marketing strategies, tools, and trends to help arts organizations grow their capacity to reach and build stronger, more diverse, and consistent audiences.

Upcoming Topics Include:
Social Analytics: Which Numbers Matter and Tools to Track, Google Basics: Business Profile and Arts & Culture, Filming Inside Your Home, Basic Branding and Why It’s Important, Building a Cross-Channel Campaign, Video for Social, Editing Photos & Video for Social, Audience Data: Simple Collection & Use for Better Decision-Making

Questions or suggestions? Email Moriah Hillson at mhillson@artskc.org.

SEO 101:
Search Engine Optimization with Alyssa Murfey
of VMLY&R

Does SEO seem complicated and intimidating? Don’t let it be! This class will break down the elements of SEO into understandable topics that will help you be more discoverable when someone searches for you. Learn how to optimize your site for Google and tools that will help you with long-term search visibility.

Alyssa is a Supervisor on the Discoverability Team at VMLY&R, leveraging content strategy and platform knowledge to develop strategies that work the hardest for clients. Alyssa thrives in the “grey areas” of marketing, merging practices like search, social, mobility and analytics to explore new frontiers of channel strategy. Most recently, she is working with Wendy’s, Miami Tourism, Baileys, Tom’s of Maine and Sanofi. Her past clients include Tennessee Tourism, Tropicana, Propel and EXPRESS Clothing. Alyssa served 6 years on the Ad 2 Kansas City board, including as president, and in 2019, she served on the Nonprofit Connect Philly Awards board.

Slide Deck

Instagram 201:
Strategy with Jasmine Diane
of JasmineDiane.com and InTouch Solutions

Instagram Strategy 201 will teach you how to organize your brand message, craft content that makes sense, and discuss the best apps for content planning. Jasmine Diane (Green) is a nationally recognized lifestyle blogger at JasmineDiane.com. She has been blogging for over 7 years, working with brands like Dove, Starbucks, Pepsi, KC Fashion Week and more. Most notable she was featured in Marie Claire magazine and named one of Kansas City’s “30 Under 30” Honorees in 2017 by Ink Magazine.

Slide Deck

Facebook Business Manager:
Advertising with Alyssa Murfey
of VMLY&R

Facebook is continually rated as one of the most efficient platforms for media spending by marketers. What’s more, Facebook also owns Instagram so you can target audiences on both networks using Facebook Business Manager. What this class will cover:

The difference between boosting and setting up ads
Facebook ads manager setup
What ad formats to use for your objectives
How to set up an ad
How to use Facebook’s targeting opportunities
Best-in-class examples of how to use Facebook advertising

Slide Deck

INSTAGRAM 101:
Best Practices and Tips with Katie van Dieren
of Strawberry Swing Indie Craft Fair

In this class, Katie will teach us how to reach new audiences and market arts programming by using photos and links on Instagram. Katie will cover the basics of setting up an account for those that don’t have one. Plus she’ll share tips on stories, stickers, tagging, analytics, and more.

Slide Deck

FACEBOOK LIVE:
Walk-Through and Tips with Amy Bagnall
of Rattlebox Marketing

In this class, Amy Bagnall will show you how to use Facebook’s Live feature and share best practices for organizations and artists. Be prepared by logging into your organization’s Facebook account BEFORE class. Facebook provides a “private” setting so you can test your acumen without sharing it with all your followers. Before we break for Q&A, we’ll each go live on Facebook.

Slide Deck

VIDEO STREAMING:
Behind the Scenes with Garry Buycks Jr.
of MGY Consulting

In this course, you will learn the “ins and outs” of recommended programs and tools for video streaming and understand which is best for you and your team. Tools include Zoom, Switcher, and OBS. Garry also recommends microphones and other tools to improve the quality of your online content.

Slide Deck
Garry’s Product Suggestions:

Audio Interfaces

Steinberg UR44 (it supports up to 4 microphones plus 2 more instruments)
Zoom H6 (very versatile, supports a combination of 4 mics or instruments, mobile, battery-powered, and has a built-in recorder as well, works great on iPad)
Focusrite Scarlett 2i2 (2nd Gen) (musicians love these, I don’t have the first-hand experience with them but I trust the brand)

Microphones

Rode Wireless Go (small, wireless, works with phones, cameras, and can be adapted to work with audio interfaces)
Rode VideoMic NTG On-Camera Shotgun Microphone (works on cameras, built-in audio interface, picks up clearly what you point it at)
Behringer Ultravoice Xm8500 Dynamic Vocal Microphone (affordable, durable, requires a mic cord and audio interface if live streaming, also works for live events)

Video Capture Cards

Elgato Camlink 4k (works well on mac and windows)
Ultra Studio Mini Recorder by Blackmagic (works well on computers with Thunderbolt port (mainly Macs))
Elgato HD60 S (works well on Windows)

DIY DIGITAL LANDSCAPE REVIEW:
Step-by-Step with Joseph Frost
of yorCMO

Uncover blind spots in your digital marketing presence. During the workshop you will learn about free assessment tools and easy-to-follow steps to complete a digital landscape review on your own including:

Assess your website performance, convenience, and usability
Identify the keywords and phrases being used to find your business
Research customer reviews to understand positive/negative sentiment about your organization
Analyze your social media platforms for engagement and branding
Recommendations to take immediate actions for improvement

Link to DLR How-To by Joseph Frost

Link to DLR Template
(Please make a copy of this template before entering your information!)